by Spark Creativity
9th - 12th Grade
Get students critically engaging with media and making powerful connections between George Orwell's 1984 and the world they live in today. This advertising analysis activity compares Apple’s iconic “1984” Super Bowl commercial with Motorola’s direct response ad—both of which offer rich commentary on freedom, conformity, and control.
Perfect for your 1984 novel study, this activity encourages students to think critically about how Orwell’s themes continue to echo through modern advertising and corporate messaging. It’s a fresh, media-based way to extend rhetorical and literary analysis into the real world.
What’s Included:
- Links to Apple and Motorola commercials
- Printable and digital student question sheets
- Individual, pair, or group activity options
- Wrap-up discussion prompts for whole-class reflection
Use this George Orwell's 1984 commercial comparison activity as a standalone lesson, media literacy extension, or a dynamic addition to your dystopian novel unit. Students will love the opportunity to analyze visuals, rhetoric, and cultural references—while drawing meaningful parallels between literature and life.
From the Reviews:
"I love activities that incorporate short video clips and analysis. Definite great for honing in on analysis skills in a pain-free, interesting way. I did this activity with a class of juniors and they handled it very well and had some interesting thoughts."
"Great! I placed this within my 1984 overall unit. Worked wonders!"
"Helpful, thank you! Engaged my students."
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